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marketinque

Corrections and removed statistics

Marketing advice repeats numbers nobody can trace. When we traced ours, some had no source. They were removed or reworded, and they are kept here so the same statistic is not argued again.

Removed

Statements the plan made that no source supported.

  • It said: Around 80% of failed launches fail for one of two reasons.

    We found: No source anywhere. Only founder post-mortems blaming no audience or begging for upvotes.

    Now: Post-mortems of failed launches blame two things most often.

    2026-11-10 · Run the launch moment

  • It said: Weekend launches lose 60 to 70% of the traffic.

    We found: No dataset. Blogs say 40 to 50% or 40%, none with data.

    Now: Published estimates run from 40% to 70% and none shows its data.

    2026-11-10 · Go live at 12:01 AM Pacific, Tuesday to Thursday

  • It said: Comparison pages convert at 5 to 15% against 0.5 to 2% for generic content.

    We found: A blend of two blogs, one citing anonymous audits, with the conversion event undefined.

    Now: Widely reported to convert several times better than blog posts; measure yours.

    2026-11-10 · Publish alternative pages for your top competitors

  • It said: A video makes a Product Hunt listing get about 2.7 times more upvotes.

    We found: The number comes from an unsourced vendor blog; other posts say 2.3 and 4.2. A 2017 study supports the direction only.

    Now: Listings with a video tend to get more upvotes; the size is unknown.

    2026-11-10 · Record a 60–90 second demo video

  • It said: Card retries plus four emails recover 30 to 50% of involuntary churn.

    We found: No primary source. Stripe’s page gives totals ($8.2B recovered in 2025, $14 per $1 spent), not a share of involuntary churn; a 55% figure two readers reported was not on the page when checked directly.

    Now: Stripe’s own totals, labelled as the vendor’s.

    2026-11-10 · Build proper dunning

  • It said: A hunter is worth roughly 15% of day-one momentum.

    We found: Product Hunt’s own FAQ says who posts does not affect ranking. One post with 30 launches and no method says 15 to 25% of upvotes.

    Now: The platform’s statement, with the post named as a contrary sample.

    2026-11-10 · Day −10: line up a hunter, optional

  • It said: Asking for feedback converts about 3 times better and avoids the anti-manipulation filter.

    We found: The FAQ says never to ask for upvotes and to ask for feedback. No multiplier exists anywhere.

    Now: The platform’s rule, with no multiplier.

    2026-11-10 · Ask for feedback, never for upvotes

  • It said: The 2026 algorithm weights comment quality and maker responsiveness over raw upvotes.

    We found: Product Hunt says position depends on points, comments, time and other signals. Nothing official on responsiveness or a 2026 change.

    Now: Only what the platform says.

    2026-11-10 · Reply to every comment within 30 minutes

  • It said: One real user comment in the first hour is worth fifty upvotes.

    We found: No source.

    Now: Comments count alongside points; no ratio.

    2026-11-10 · Day −7: line up a customer to comment

  • It said: Friction in a review request costs about 70% of responses.

    We found: No source. Vendor blogs say friction hurts without a figure.

    Now: Every extra step costs responses; the size is unknown.

    2026-11-10 · Email each one a direct review link

  • It said: Expect roughly 50% conversion from 20 review asks.

    We found: G2’s own page cites an 11% conversion on automated requests (2020, no method).

    Now: Expect fewer than ten reviews from 20 asks; ask more people.

    2026-11-10 · Follow up once after five days, Line up 20 users willing to review you later

  • It said: 30 to 50% of tool research happens in an assistant that never sends a click.

    We found: No study. The nearest figure is a G2 survey: about half of B2B software buyers start research in a chatbot more often than in Google.

    Now: The G2 survey figure, labelled self-reported.

    2026-11-10 · Get ready to be quoted by answer engines

  • It said: Toolify contractually promises six dofollow links.

    We found: Its page blocks fetchers. Reviews say the links are advertised, not contractual.

    Now: Advertised, according to third-party reviews.

    2026-11-10 · Submit to Toolify.ai

  • It said: Journable crossed $100k a month.

    We found: An AI calorie counter that reported $125,000 in 28 days, about 80% from Android, founder-reported.

    Now: Those figures, labelled self-reported.

    2026-11-10 · Publish the Play listing before you decide iOS is the market

Corrected against a source

Statements we kept, reworded to match what the source says.

  • paywall hard vs freemium day35

    Plan text corrected 2026-11-10: it had said trial-to-paid, and implied retention was the same for every paywall.

  • cal ai paywall experiments

    Plan text corrected 2026-11-10: it had credited the figures to Cal AI.

  • stripe failed payment recovery

    Plan text corrected 2026-11-10, twice: the first version had 30-50% of involuntary churn with no primary source; the second had a 55% that the page does not carry. It now quotes the totals the page does state.

  • meta learning phase 50 results

    Do not state a budget-change percentage; Meta gives none.

  • google ads landing page experience

    The phrase first screen is our paraphrase of toward the top of the page. The above-average rating scale is not on this page and is not claimed.

  • airops heading structure

    Plan text corrected 2026-11-10: the 2.8x had no method behind it.

  • zapier integration pages share

    Plan text corrected 2026-11-10: it had said about 15%.

  • product hunt video upvotes

    Plan text corrected 2026-11-10: the 2.7x had no source; other posts give 2.3x and 4.2x.

  • mcp registry publishing

    Plan text corrected 2026-11-10: it had called the registry canonical and said PulseMCP and Glama read it; the docs say official, in preview, and do not say Glama reads it.

  • taaft listing prices

    Plan text updated 2026-11-10: the 2026-09-02 check read $347 for the newsletter bundle and the page now says $437, so the price has moved; the $49 scope is ambiguous.

  • futurepedia pricing unconfirmed

    Plan text corrected 2026-11-10: it had stated $497, a sold-out $247 tier and 400k monthly professionals as fact.

  • g2 bought capterra

    Plan text corrected 2026-11-10: it had said G2-owned since 2026 as settled fact.

  • g2 buyers start in chatbots

    Plan text corrected 2026-11-10: it had said 30-50% of tool research happens in an assistant that never sends a click. No study gives that; this is the closest real figure.

  • toolify listing terms

    Plan text corrected 2026-11-10: it had said the six links are contractual; at most they are advertised.

  • journable android revenue

    Plan text corrected 2026-11-10: it had said it crossed $100k/month; the interview gives $125k over 28 days and about $80K MRR.

  • ph hunter no ranking advantage

    Plan text corrected 2026-11-10: it had said a hunter is worth roughly 15% of day-one momentum.

  • ph ask feedback not upvotes

    Plan text corrected 2026-11-10: it had said feedback requests convert about 3x better and avoid the filter.

  • ph ranking signals

    Plan text corrected 2026-11-10: it had said the 2026 algorithm weights comment quality and responsiveness over raw upvotes, and that one comment is worth fifty upvotes.

  • g2 review request conversion

    Plan text corrected 2026-11-10: it had expected roughly 50% conversion from 20 asks.

  • google ai features no special files

    The step already says llms.txt is cheap insurance and not a ranking lever; this is the source for that sentence.

  • gmail sender requirements

    A founder sending 25 a day is far below the bulk threshold, so only the all-sender rules bind; setting up DMARC anyway costs nothing and is what Yahoo and Outlook expect of bulk senders. The slow ramp in the send step is what Google itself advises.

  • google workspace daily sending limits

    The cap is not what limits a founder at 25 a day; reputation is. The step’s slow ramp is about a new domain’s standing, which no provider publishes a number for.

  • can spam applies to b2b

    Reworded 2026-11-11: the sequence step now requires a postal address and an opt-out in every email to US recipients.

  • pecr b2b email corporate subscribers

    Reworded 2026-11-11: the rosters step now says UK sole traders need consent first, so call or write.

  • linkedin invitation limits

    Reworded 2026-11-11: the DM step now says to connect without a note and send the message once they accept.

  • ats job feeds are public

    Ashby, also named by the step, was not checked in this batch.

  • lead response 5 vs 30 minutes

    Supports the direction of “intent decays by the hour”, not a number for email replies; the steps should not quote 21 times as if it were about email.

  • outreach short clear ask follow up

    The sequence step now uses this talk’s under 75 words (it said 90 before 2026-11-11).

  • cookie consent no pre ticked box

    Reworded 2026-11-11 to name EU or UK traffic and the opt-in rule; the step said EU only before.

  • eu 14 day withdrawal digital exception

    Reworded 2026-11-11: the step now states the 14-day right and the express waiver for instant access, and labels the conversion line as our view.

Keep reading

The whole library, sourced.

Topics, plays, terms and the evidence behind each launch-plan step, every claim linked to the page it came from.