Email each one a direct review link
Direct URL, no landing page in between. Every extra step costs responses; no study gives the size.
Step 3.6.2
Time: 1h
Removed from this step
These statements were here until a source did not support them.
It said: Friction in a review request costs about 70% of responses.
We found: No source. Vendor blogs say friction hurts without a figure.
Now: Every extra step costs responses; the size is unknown.