Run the 10-in-30 review drive
A zero-review G2 listing is worse than no listing. Ten reviews is the threshold that matters.
For: B2B
Target: 10 G2 reviews
Inside this
- Identify 20 users who did something meaningful30m
Not signups — users who got a result. Reviews from non-users read as fake and get removed.
- Email each one a direct review link1h
Direct URL, no landing page in between. Every extra step costs responses; no study gives the size.
- Offer a modest thank-you where the platform allows it20m
G2 and TrustRadius permit small gift cards. Check the policy per platform, not per rumour.
- Follow up once after five days30m
G2’s own figure for review requests is an 11% conversion (a 2020 marketing page, no method), so expect fewer than ten reviews from 20 asks. Ask more people, and ask personally.
- Reach 20 reviews at 4.0+ for the free badge1h
“Users Love Us” is free. Do not buy a paid G2 plan in year one.
- Diary the G2 report cut-offs10m
Summer closes around 28 April, Fall around 28 July. Missing one costs a quarter.
- Sit in every G2 category your top three competitors share45m
Categories decide which grids your reviews count toward. Read your three competitors’ category lists, then request every one all three share — G2’s research team wants a demo or a doc as evidence, so attach one.
- Reply to every G2 review within the week45m
Replies publish under the review with your name on them. A calm answer to a 3-star does more for a buyer on the fence than a sixth 5-star; G2’s own guidance is seven days.