Build consumer review proof
The B2C counterpart to a G2 grid: buyers check a public rating before they trust a card form.
Objective 3.7
For: B2C
Target: 20 reviews at 4.0+
Inside this
- Claim the Trustpilot profile30m
The default place a consumer checks whether you are real. Free to claim.
- Ask 20 happy users for a review, one at a time1h
After a win in-product, never on a schedule. Direct link, no landing page in between.
- Reply to every review, especially the bad ones45m
A well-handled 2-star does more for trust than another 5-star. Public replies are the product.
- Put the rating on the pricing page45m
Proof belongs at the decision point, not on a testimonials page nobody opens.