free tools
Free demand generation tools
Interactive calculators for planning and modeling demand generation. No signup, free to use.
full funnel
Demand Gen Funnel Calculator
Model visitors → leads → MQLs → SQLs → deals → revenue, and find your funnel's bottleneck.
projected monthly revenue + your bottleneck stage
capture → activate
Pipeline Goal Calculator
Work backward from a revenue goal to the opportunities, SQLs, MQLs, and leads you need.
required pipeline at 3× coverage + leads needed per month
retain
CAC & LTV Calculator
Compute lifetime value, LTV:CAC ratio, and CAC payback months — with a health verdict.
LTV:CAC ratio + payback months + a health verdict
attract
ROAS Calculator
Turn ad spend, impressions, CTR, and conversion rate into clicks, revenue, ROAS, and CPA.
ROAS, CPC, and CPA + a profitability verdict
position → activate
Demand Gen Planner
A connected planner that chains ICP and positioning into a revenue goal, channel budget split, funnel conversion, and ROI/payback — ending in a shareable plan.
a copy-able plan: budget split, funnel targets, ROI