marketinque

Demand Gen Planner

A connected, six-step plan: your ICP and positioning frame a revenue goal, which sets a budget split, which a funnel back-solves into the demand you need, ending in ROI and payback. Each step feeds the next.

  1. 1. ICP & positioning
  2. 2. Revenue goal
  3. 3. Channel budget
  4. 4. Funnel conversion
  5. 5. ROI & payback
  6. 6. Plan summary
1 · ICP & positioning
Who you sell to and why you win. This frames every downstream number — the goal, the channels, and the message.

Made with marketinque — the demand generation toolkit.