Sales assist and new segments

Segment by revenue and retention, not by how much you enjoy the conversations.

Their words for the problem will not be yours. Copy them verbatim into the page.

A before and after from one real customer in the segment beats any claim about the segment.

Put the question every buyer in the segment asks above the fold, with the answer.

Segment buyers search by the tools they already run. Each integration is a second way in.

A segment page nobody can reach is a draft. Add the link where the segment’s visitors already look.

Different willingness to pay usually means a different package, not a different discount.

Ask the five customers you interviewed where they learn. Use their answers, not your habits.

Same rule as Phase 4: the numbers are fixed before the test, so a result cannot be argued into a win.

The winner for this segment is often not the winner for the core one.

Steps in order, an owner, and hours per week, so it can run without you.

Somewhere is already converting despite reading you in a second language. That is demand proven before you spend anything.

The regulator, the currency, the payment method, the case study, the competitor everyone there compares you against. A page that reads translated converts like one.

Screenshots, diagrams, social cards. English text inside a picture is the tell that this is a bolt-on, and it is what everyone forgets to change.

Without it the versions compete with each other for one slot. An average across locales hides both the win and the failure.

Below it, self-serve only. Ambiguity here quietly destroys your unit economics.

Three questions, all required. A form with no friction books the wrong people.

The route is the filter. Anyone below your threshold gets a useful answer and a link, not a slot.

Open with their stated problem, show the screens that solve it, and stop. A feature tour answers questions nobody asked.

Buyers forward the summary to the person who signs. Write it so it works without you.

SOC 2 status, DPA, subprocessors, data residency. This page unblocks deals on its own.

Use your own notes, not a market map. The ones that appear in your deals are the ones to prepare for.

One page per competitor. The honest losses are what make the wins believable.

A card nobody opens is decoration. Ask in the next lost-deal review which card was used.

Write the exclusions first. Unlimited setup help becomes a free consulting contract.

A fixed fee is easier to buy than hours. Tie it to seats or volume so it scales with the account.

Both sides see the same list. The go-live date is the first commitment the customer makes.

Present it as the default, not an add-on. Accounts you cannot serve self-select out.

A demo request is the warmest lead there is, and it cools by the hour — the one you call back the next morning has usually booked someone else. Route each to a named person with an alert, and give a non-fit a useful answer rather than silence.

Budget, timing, a missing feature, the wrong person — each has its own change to watch for: a funding round, a new quarter, the feature shipping, a new owner in the seat. Re-open on the change, leading with the objection; never on a calendar.