Open a second segment
One segment eventually runs out. Our judgement, not a measured figure, is somewhere near $1M ARR. Open the next one before it does.
Objective 6.4
Target: Second segment at 20% of new revenue
Inside this
- Find who already pays you the most2h
Segment by revenue and retention, not by how much you enjoy the conversations.
- Build the vertical landing page and proof
Their language, their case study, their integrations, their compliance question answered.
- Price for that segment specifically10h
Different willingness to pay usually means a different package, not a different discount.
- Dedicate one channel to it
Run the Phase 3 tournament again, scoped to the new segment. It rarely has the same winner.
- Open a language market
Translation is the cheap part now. What makes it a market is everything around the words.