Open a language market
Translation is the cheap part now. What makes it a market is everything around the words.
Group 6.4.5
Inside this
- Pick the market from traffic you already have1h
Somewhere is already converting despite reading you in a second language. That is demand proven before you spend anything.
- Swap the references, not just the words4h
The regulator, the currency, the payment method, the case study, the competitor everyone there compares you against. A page that reads translated converts like one.
- Localise the images too3h
Screenshots, diagrams, social cards. English text inside a picture is the tell that this is a bolt-on, and it is what everyone forgets to change.
- Set hreflang and measure each locale on its own2h
Without it the versions compete with each other for one slot. An average across locales hides both the win and the failure.