Build the vertical landing page and proof
Their language, their case study, their integrations, their compliance question answered.
Group 6.4.2
Inside this
- Talk to five customers in the segment and keep their exact phrases3h
Their words for the problem will not be yours. Copy them verbatim into the page.
- Write the segment case study with a number from their account3h
A before and after from one real customer in the segment beats any claim about the segment.
- Write the page in their words, with their compliance question answered4h
Put the question every buyer in the segment asks above the fold, with the answer.
- List the integrations the segment uses and link each one1h
Segment buyers search by the tools they already run. Each integration is a second way in.
- Publish it and link it from the homepage and the pricing page1h
A segment page nobody can reach is a draft. Add the link where the segment’s visitors already look.