Write where you win, where you lose, and the reframing question for each

Done when

Quote one card. It states one place you win, one place you lose, and the single question that reframes the comparison. (Proof: the exact words.)

Do these first

• Pick the three competitors that appear most in your lost-deal notes

This unlocks

• Give the cards to whoever takes demos and review use after a month

In topics

• Sales assist and new segments