Write the page for a new segment from the deals you already won in it
When a few won deals arrive from a segment you never aimed at, read why they bought and write that segment its own page in their words: the job, what they replaced, the questions they asked first. Send it to the next leads from that segment. You test the segment with a page before committing a price or a roadmap.
By The Marketinque TeamReviewed November 2026
BackedAt least one source behind this play is a platform’s own documentation, a law, a study or a dataset that we read in full, or a checked claim supports it.
In the wiki: Content and search · Sales assist and new segments
The play
When three won deals come from a segment you never targeted, read their won reasons and call notes, and write a page for that segment in their words: the job they hired you for, what they replaced, what they asked before buying. Send it to the next leads from that segment before you change price or product.
How to run it
- Record a won and a lost reason on every deal in your CRM; most CRMs carry both fields by default.
- When three won deals share a segment you did not target, pull their reasons and call notes.
- Write one page for the segment using their phrases, including the objections they raised and how they were answered.
- Send the page to the next leads from that segment and track whether they close faster than the average.
Watch out for
- Three deals is a reason to test, not proof of a market; keep the page separate from your main positioning until it converts.
- Quote customers only with their permission; otherwise describe the pattern.
- Do not add a segment-only price until the page has produced deals at the current one.
Best for
Plays like this one
- Brief every page from the live results pageRead the live top ten before you brief a page: which page type wins, which secondary queries the leader also ranks for, which questions Google suggests, and what every result misses. Check your own site for a page already covering it. Then brief the gap, keyword first in the title, with one proof only you have.
- "[Category] alternatives" comparison articleTarget high-intent "[category] alternatives" and "best [category]" searches with a balanced comparison article. Use a real feature table, name honest trade-offs, and state who each option suits best — including where you are not the right pick. Comparison content is the single most-cited format in AI answers and converts bottom-funnel searchers.
- The "how much does it cost" page competitors won’t writePublish an honest "how much does [category] cost" page: real price ranges, the factors that move them, and when the budget option is enough. Buyers searching cost are close to a decision, most vendors dodge the question, and the page that answers it plainly wins the click and the trust.
- Turn the "crawled, not indexed" list into a merge-or-improve sprintSearch Console lists pages Google crawled and chose not to index. Export that list and sort it: improve the pages that matter, merge the ones that repeat another page, and remove the rest. Google says the status is common and not always a problem, so judge by whether the page earns its place, then re-inspect the ones you fixed.
Sources
Compiled by The Marketinque Team to our editorial standards.