Create & rank
SEO / comparison article plays
A long-form post that targets a keyword and links back to your site. Where it lands: your blog or site. Every play below is product-agnostic — pattern, steps, constraints, and sources.
By The Marketinque TeamReviewed June 2026
- "[Category] alternatives" comparison articleTarget high-intent "[category] alternatives" and "best [category]" searches with a balanced comparison article. Use a real feature table, name honest trade-offs, and state who each option suits best — including where you are not the right pick. Comparison content is the single most-cited format in AI answers and converts bottom-funnel searchers.Run on marketinque’s own funnel · shipped 3×
- The definitive how-to guide for a task you solveWrite the definitive, genuinely complete how-to guide for a task your product makes easier, targeting “how to [task]” searches. Answer the question fully and for free; mention the product only where it honestly removes a step. Comprehensive how-to content ranks, earns links, and gets cited by AI for the underlying task.
- The "how much does it cost" page competitors won’t writePublish an honest "how much does [category] cost" page: real price ranges, the factors that move them, and when the budget option is enough. Buyers searching cost are close to a decision, most vendors dodge the question, and the page that answers it plainly wins the click and the trust.
- A free template page for the task buyers do weeklyBuild a page of free, genuinely finished templates — the spreadsheet, checklist, or brief your buyers recreate constantly — targeting "[task] template" searches. Template queries carry doing-intent rather than browsing-intent, so visitors arrive mid-task, use your resource, and meet the product exactly where it removes that same work permanently.
- Brief an original data study from numbers only you haveOriginal statistics are the citation other writers need, and one solid study outranks years of opinion posts — but the numbers live in a database only the founder can query. Deliver the brief instead: the question, the cut of data that answers it, the methodology note, and the headline it would earn, every figure an explicit placeholder until the query runs.
- Publish the “[topic] statistics” page writers have to citeA “[topic] statistics” page is the query a writer runs when a claim needs a number, so the page that answers it best is cited for years. Aggregate fifty-plus figures traced to primary sources — the filing, the study, the government table — each dated, linked and stated once, with ten quotable one-liners on top. Pick the sub-topic where page one is weak, and stamp the year.
- Tear down a famous company’s playbook, step by stepReverse-engineer how a famous company does the thing you know best — its onboarding, pricing, packaging, or funnel — with screenshots and honest critique. The brand’s name draws search and social traffic your own couldn’t yet, while the quality of your analysis converts borrowed attention into readers who trust your expertise.
- One page per "[your product] + [tool]" integrationCreate one focused page per integration — "[your product] + [tool]" — covering what the combination unlocks, a three-step setup, and one concrete workflow. Buyers search for the tools they already own, so each page intercepts "[tool] + [category]" queries with near-zero competition and arrives pre-qualified: they use the partner tool today.
- Give a query Google already ranks you for its own pageSearch Console shows queries where Google gives you impressions but has no dedicated page. Each mismatch is a page you can rank faster than a cold keyword, because the domain-level association already exists. Publish one page per query, matching the exact intent, then re-check position and impressions before the next batch.
- Work one keyword pattern, one row at a timePick one keyword pattern, a query shape with one changing word and one intent, and publish a page per variant, two a week, on one template. Choose the pattern your site’s authority can win today, check each variant for a top-ten result missing the exact query in its title, and give every page something only that variant can say.
- Brief every page from the live results pageRead the live top ten before you brief a page: which page type wins, which secondary queries the leader also ranks for, which questions Google suggests, and what every result misses. Check your own site for a page already covering it. Then brief the gap, keyword first in the title, with one proof only you have.
- A public "your first week with [product]" guidePublish a guide to the first week with your product: what to set up on day one, the first result to expect, and what to do on days three and five. New users get a path instead of a blank dashboard, prospects see what using it is like before signing up, and the page ranks for your product’s tutorial searches.
- The "what is [product]" page, answered in one sentence firstPublish a page whose first sentence answers "what is [product]?": the category, who it is for, and the one thing it does differently, followed by what it is not and who should pick something else. Branded searches and AI answers pull from this page, and if you do not write it, a directory or a competitor writes it for you.
Other kinds of play
Run seo / comparison article ideas on autopilot
marketinque researches the real target, drafts a cited seo / comparison article idea, claim-checks it against fetched sources, and emails you a one-tap approve. Nothing posts without you.