Create & rank
AI-answer optimization plays
Structured facts that get your product cited in AI search answers. Where it lands: your site (facts for ai answers). Every play below is product-agnostic — pattern, steps, constraints, and sources.
By The Marketinque TeamReviewed June 2026
- Definition + statistic block engineered for AI citationLead a page with a 40-60 word definition that answers "what is [category]?" as a standalone passage, then attach one original, dated statistic with a citation. AI engines extract passages, not pages, and citing sources plus statistics are the two highest-leverage moves for getting quoted in AI answers.Run on marketinque’s own funnel · shipped 1×
- An FAQ page built from the questions buyers actually askCollect the real questions from sales calls, support tickets, and community threads, then answer each on an FAQ page in self-contained 40-60 word blocks with FAQPage structured data. AI engines answer questions by extracting passages; pages organized as question-plus-liftable-answer are the easiest content for them to quote — with your name attached.
- Ship llms.txt: a crib sheet for AI crawlersAdd an llms.txt file and a plain-language facts page stating what the product is, who it serves, pricing, and honest differences from alternatives, written in flat quotable markdown. AI crawlers assemble answers from whatever they can parse; giving them a canonical crib sheet makes the version they repeat the version you wrote.
- Author the honest "best [category] tools" list yourselfPublish a genuinely fair "best [category] tools" ranking on your own domain, including real competitors, their strengths, and who each option suits, with yourself placed honestly. AI engines and searchers both favor ranked lists; authoring the definitive one means the comparison happens on your turf, framed by your criteria.
- Retrofit your best pages into question-and-answer shapeRestructure existing high-traffic pages so each section heading is a real buyer question and the first 40-60 words beneath it answer that question completely. AI engines quote passages, not pages; converting prose into question-plus-standalone-answer units makes content you already own extractable without writing anything new.
- Run the benchmark your category argues aboutBuild and publish a reproducible benchmark answering the performance question your category argues about — speed, cost, accuracy — with the method, raw data, and a standing update cadence. Journalists and AI engines both reach for concrete comparative numbers, and the benchmark’s maintainer becomes the reference everyone cites, including when competitors win a round.
- Say the same sentence everywhere a machine looksWrite one sentence naming your category and your buyer, then propagate it verbatim across your homepage, listings, review profiles and community answers. Retrieval systems assemble a picture of you from many sources at once; when they all agree, the claim reads as consensus, and when they contradict each other the model hedges or leaves you out.
- Build the page an answer engine can quoteWrite the page so any passage still reads correctly once it is lifted out: a plain definition and one dated number at the top, comparisons as HTML text rather than images, a source linked beside each claim, quotes from named people, and a real author in the markup. Then make sure the search indexes behind the engines can fetch it.
- Hand agents the Markdown, not the layoutServe a Markdown copy of each content page when a request asks for text/markdown, or at the same path plus .md. Keep the words identical to the HTML, send Vary: Accept so caches keep the two apart, and name the HTML page as canonical in the Link header. Agents get a clean read, and nothing competes with the original.
Other kinds of play
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