Earned & off-page
Directory / launch listing plays
A listing for a relevant directory or launch platform. Where it lands: a relevant directory or launch platform. Every play below is product-agnostic — pattern, steps, constraints, and sources.
By The Marketinque TeamReviewed June 2026
- Listing on the niche directories your buyers browseSubmit the product to the few niche directories and launch platforms your buyers actually browse, with a keyword-aware, benefit-led description and a real screenshot. Niche directories convert better than generic ones, often rank for "[category] tools" queries themselves, and supply durable backlinks that strengthen your domain.Run on marketinque’s own funnel · shipped 1×
- A Product Hunt launch treated like a campaignTreat Product Hunt as a campaign, not a lottery ticket: teaser page up early, a demo video and origin-story maker comment ready, genuine first-hour supporters lined up, and full-day comment presence. The rank matters less than the residue — the badge, the backlink, early adopters, and a launch-day audience you keep.
- Claim the review platforms and seed ten honest reviewsClaim and complete your profiles on the review platforms your buyers check — G2, Capterra, or the niche equivalent — then personally ask your ten happiest customers for honest reviews. Review counts unlock category visibility, the platforms rank for "[category] software" searches you can’t, and B2B buyers verify there before every demo.
- Claim your spot where switchers shop: AlternativeToClaim your AlternativeTo listing and position it against the incumbents users leave: accurate description, current screenshots, honest feature flags. The site ranks for "[incumbent] alternatives" queries — searches run exclusively by people ready to switch — and a well-groomed listing converts that borrowed intent into trials.
- Open PRs to the awesome-lists your users starSubmit your tool to the curated GitHub awesome-lists for your category via pull request, following each repository’s contribution guidelines to the letter. Developers genuinely shop from these lists, stars compound their reach, and a merged entry is a durable link from a domain engineers trust more than any ad.
- Publish free templates where your buyers already buildPublish polished free templates in the marketplaces your buyers already search — Notion’s gallery, Figma Community, theme and app stores. Marketplace search surfaces them at the exact moment of need, each download is a hand raised, and the template itself demonstrates your thinking better than any landing page.
- List where the AI-curious search: AI directories and registriesList AI-adjacent products in the directories AI-curious buyers browse — There’s An AI For That and its peers — and in machine-readable registries like MCP server lists where AI agents themselves discover tools. These indexes rank for "[task] AI" searches and increasingly feed the recommendations assistants make.
Run directory / launch listing ideas on autopilot
marketinque researches the real target, drafts a cited directory / launch listing idea, claim-checks it against fetched sources, and emails you a one-tap approve. Nothing posts without you.