guides
SaaS growth guides, step by step
The launch plan is ordered by stage, which is how you work it. These guides re-cut it by topic, which is how you look something up: every step on how to win search, launch ads or find the first customers, on one page and in the order the topic needs.
- How to win SEO for a new SaaS, step by stepA SaaS SEO strategy for a new site: the technical baseline, indexing, which pages to build first, how to brief each post, and where the links come from.167 steps
- How to get your product cited by ChatGPT, Claude and Google’s AIHow to get a SaaS cited in AI answers: be fetchable by the bots behind each engine, write passages worth quoting, and get onto the pages AI already reads.23 steps
- How to launch paid ads for a SaaS without burning the budgetPaid ads for SaaS in the order that pays back: tracking first, a payback rule before any spend, then branded search, competitor terms and retargeting.15 steps
- How to launch on Product Hunt: the three-week planA Product Hunt launch plan: three weeks of prep, what to do on launch day, and how to echo the launch on Hacker News, BetaList and the smaller launch sites.26 steps
- How to get your first 10 SaaS customersHow to get your first 10 SaaS customers: a list of 100 named people, the warm list before cold outreach, a call with every user, a first session that works.37 steps