SEO / comparison article
Brief an original data study from numbers only the founder can pull
Original statistics are the citation other writers need, and one solid study outranks years of opinion posts — but the numbers live in a database only the founder can query. Deliver the brief instead: the question, the cut of data that answers it, the methodology note, and the headline it would earn, every figure an explicit placeholder until the query runs.
By The Marketinque TeamReviewed June 2026
Step 3.8.3 Publish one original-data study in the SaaS launch checklist · phase 3, Authority baseline
The play
Original numbers are the content other writers must cite, and only the operator can pull them. So the deliverable here is the BRIEF, not the article: the question worth answering, the cut of data that answers it, the methodology note that makes it citable, and the headline the finding would earn.
Watch out for
- Hand back a brief with placeholders, never a finished article — inventing the figures is the one way this play destroys the credibility it exists to build.
- Publish the methodology — sample size, dates, definitions — or the numbers won’t be cited.
- Aggregate and anonymize; never expose an identifiable customer.
Best for
- b2b saas
- dev tool
- marketplace
- ecommerce
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Sources
Compiled by The Marketinque Team to our editorial standards.