Publish the “[topic] statistics” page writers have to cite
A “[topic] statistics” page is the query a writer runs when a claim needs a number, so the page that answers it best is cited for years. Aggregate fifty-plus figures traced to primary sources — the filing, the study, the government table — each dated, linked and stated once, with ten quotable one-liners on top. Pick the sub-topic where page one is weak, and stamp the year.
By The Marketinque TeamReviewed November 2026
PractitionerThis play is sourced, but only by practitioners’ posts, vendor material or pages we have not read in full. Treat it as reported experience, not evidence.
In the wiki: Content and search
Step 3.8.10 Publish the “[niche] statistics” page writers have to cite in the SaaS launch checklist · phase 3, Authority baseline
The play
Every post, pitch deck and AI answer needs a number to back a claim, and the writer types “[topic] statistics” at 11pm the night before publishing. Build that page: fifty-plus figures, each traced to the body that produced it, dated, linked, stated once, with a quotable takeaways block on top. The links arrive as citations of the figure itself.
Watch out for
- Primary sources only, every URL loaded and the number confirmed on the page — a figure copied from another roundup is the one way this page loses the citation it exists to earn.
- Pick the sub-topic where page one is weak, not the head term: at low authority “[category] statistics” belongs to the incumbents, and “[niche] statistics” to whoever writes it first.
- Passive links only start once the page ranks. Until then, distribute it: answer the questions it settles, and send the current figure to writers still citing the old one.
- Year in the title, visible last-updated date, and a real refresh each quarter — a stale statistics page is replaced, not decayed.
Best for
Plays like this one
- Turn the "crawled, not indexed" list into a merge-or-improve sprintSearch Console lists pages Google crawled and chose not to index. Export that list and sort it: improve the pages that matter, merge the ones that repeat another page, and remove the rest. Google says the status is common and not always a problem, so judge by whether the page earns its place, then re-inspect the ones you fixed.
- Brief an original data study from numbers only you haveOriginal statistics are the citation other writers need, and one solid study outranks years of opinion posts — but the numbers live in a database only the founder can query. Deliver the brief instead: the question, the cut of data that answers it, the methodology note, and the headline it would earn, every figure an explicit placeholder until the query runs.
- Build template pages only from data your product already holdsTemplate pages work when every page carries data only you have. Take an aggregate your product already produces, per integration, city or category, and publish a page for each row with enough data behind it, skipping the thin ones. Google’s spam policy targets pages made mainly to rank, so the data is what makes each page worth publishing.
- Give a query Google already ranks you for its own pageSearch Console shows queries where Google gives you impressions but has no dedicated page. Each mismatch is a page you can rank faster than a cold keyword, because the domain-level association already exists. Publish one page per query, matching the exact intent, then re-check position and impressions before the next batch.
Sources
- GEO: statistics + citations drive AI visibility (Princeton, KDD 2024) (partly read)
- Flavio Amiel (@fba): the “citation hub” — a primary-sourced statistics page as a passive link asset (read in full)
Compiled by The Marketinque Team to our editorial standards.