Publish the “[topic] statistics” page writers have to cite
A “[topic] statistics” page is the query a writer runs when a claim needs a number, so the page that answers it best is cited for years. Aggregate fifty-plus figures traced to primary sources — the filing, the study, the government table — each dated, linked and stated once, with ten quotable one-liners on top. Pick the sub-topic where page one is weak, and stamp the year.
By The Marketinque TeamReviewed June 2026
Step 3.8.10 Publish the “[niche] statistics” page writers have to cite in the SaaS launch checklist · phase 3, Authority baseline
The play
Every post, pitch deck and AI answer needs a number to back a claim, and the writer types “[topic] statistics” at 11pm the night before publishing. Build that page: fifty-plus figures, each traced to the body that produced it, dated, linked, stated once, with a quotable takeaways block on top. The links arrive as citations of the figure itself.
Watch out for
- Primary sources only, every URL loaded and the number confirmed on the page — a figure copied from another roundup is the one way this page loses the citation it exists to earn.
- Pick the sub-topic where page one is weak, not the head term: at low authority “[category] statistics” belongs to the incumbents, and “[niche] statistics” to whoever writes it first.
- Passive links only start once the page ranks. Until then, distribute it: answer the questions it settles, and send the current figure to writers still citing the old one.
- Year in the title, visible last-updated date, and a real refresh each quarter — a stale statistics page is replaced, not decayed.
Best for
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Plays like this one
- Brief an original data study from numbers only the founder can pullOriginal statistics are the citation other writers need, and one solid study outranks years of opinion posts — but the numbers live in a database only the founder can query. Deliver the brief instead: the question, the cut of data that answers it, the methodology note, and the headline it would earn, every figure an explicit placeholder until the query runs.
- Give a query Google already ranks you for its own pageSearch Console shows queries where Google gives you impressions but has no dedicated page. Each mismatch is a page you can rank faster than a cold keyword, because the domain-level association already exists. Publish one page per query, matching the exact intent, then re-check position and impressions before the next batch.
- The definitive how-to guide for a task you solveWrite the definitive, genuinely complete how-to guide for a task your product makes easier, targeting “how to [task]” searches. Answer the question fully and for free; mention the product only where it honestly removes a step. Comprehensive how-to content ranks, earns links, and gets cited by AI for the underlying task.
- "[Category] alternatives" comparison articleTarget high-intent "[category] alternatives" and "best [category]" searches with a balanced comparison article. Use a real feature table, name honest trade-offs, and state who each option suits best — including where you are not the right pick. Comparison content is the single most-cited format in AI answers and converts bottom-funnel searchers.
Sources
- GEO: statistics + citations drive AI visibility (Princeton, KDD 2024)
- Flavio Amiel (@fba): the “citation hub” — a primary-sourced statistics page as a passive link asset
Compiled by The Marketinque Team to our editorial standards.