The "how much does it cost" page competitors won’t write
Publish an honest "how much does [category] cost" page: real price ranges, the factors that move them, and when the budget option is enough. Buyers searching cost are close to a decision, most vendors dodge the question, and the page that answers it plainly wins the click and the trust.
By The Marketinque TeamReviewed June 2026
Step 3.8.5 Publish a cost and pricing explainer for your category in the SaaS launch checklist · phase 3, Authority baseline
The play
Write the honest cost breakdown for your category — real price ranges, what drives them up, and when the cheap option is fine. Most vendors hide pricing, so the SERP is unguarded, and cost-searchers are days from a decision.
Watch out for
- Use real, current numbers — a vague "it depends" page is the thing you’re beating.
- Date the figures and refresh them; stale pricing quietly kills the page’s credibility.
Best for
Make this concrete for your product
Try the free idea finder now, or drop your email and we’ll run plays like this for your product end to end.
Plays like this one
- A public "your first week with [product]" guidePublish a guide to the first week with your product: what to set up on day one, the first result to expect, and what to do on days three and five. New users get a path instead of a blank dashboard, prospects see what using it is like before signing up, and the page ranks for your product’s tutorial searches.
- The definitive how-to guide for a task you solveWrite the definitive, genuinely complete how-to guide for a task your product makes easier, targeting “how to [task]” searches. Answer the question fully and for free; mention the product only where it honestly removes a step. Comprehensive how-to content ranks, earns links, and gets cited by AI for the underlying task.
- Tear down a famous company’s playbook, step by stepReverse-engineer how a famous company does the thing you know best — its onboarding, pricing, packaging, or funnel — with screenshots and honest critique. The brand’s name draws search and social traffic your own couldn’t yet, while the quality of your analysis converts borrowed attention into readers who trust your expertise.
- A free template page for the task buyers do weeklyBuild a page of free, genuinely finished templates — the spreadsheet, checklist, or brief your buyers recreate constantly — targeting "[task] template" searches. Template queries carry doing-intent rather than browsing-intent, so visitors arrive mid-task, use your resource, and meet the product exactly where it removes that same work permanently.