Run the launch moment
Post-mortems of failed launches blame two things most often: no warm audience, and asking for upvotes.
Objective 3.5
Target: Top 5 of the day; 30+ genuine comments
Evidence
Removed from this step
These statements were here until a source did not support them.
It said: Around 80% of failed launches fail for one of two reasons.
We found: No source anywhere. Only founder post-mortems blaming no audience or begging for upvotes.
Now: Post-mortems of failed launches blame two things most often.
Inside this
- Run the three-week Product Hunt prep
The prep is the launch. The day itself is just the part other people can see.
- Execute launch day
The first two hours decide the day. Clear your calendar completely.
- Echo the launch everywhere else
One product, many launch surfaces. Most founders use exactly one and stop.