Build the pages the links will point at
Directories are the source of link equity; these are the destination. Submitting first wastes the listing.
Objective 3.1
Target: 8+ conversion-intent pages live and indexed
Inside this
- Publish alternative pages for your top competitors
Comparison and alternative pages are widely reported to convert several times better than blog posts, but no published study gives a range, so measure yours. Highest-ROI pages you own.
- Publish use-case and audience pages
One page per ICP, in their vocabulary. Generic homepages cannot rank for segment queries.
- Write the best-of list for your own category4h
Include your competitors honestly. This ranks for category queries and becomes an AI citation source.
- Ship one free tool or template gallery16h
Typeform’s template library drove 30k non-branded signups. It is also a permanent link magnet.