g2 buyers start in chatbots

Evidence, weak

G2’s March 2026 survey of 1,076 B2B software buyers found 51% start software research with an AI chatbot more often than with Google, up from 29% in 2025. It counts where buyers start, not the share of research done there, and reports no click figure.

Self-reported survey run by a review marketplace with a stake in the result; it does not measure the quantity our plan stated.

Re-checked 2026-11-10 by Claude, reading the page directly: confirmed. Opened the report: half of B2B software buyers (51%) start research with an AI chatbot more often than Google, against 29% in the earlier report, from 1,076 buyers.

Changed in the plan: Plan text corrected 2026-11-10: it had said 30-50% of tool research happens in an assistant that never sends a click. No study gives that; this is the closest real figure.

The Answer Economy (G2 AI search insight report) (read in full)

True as of 2026-11-10; to be re-checked by 2027-05-10.

Steps that rely on this

Get ready to be quoted by answer engines

In topics

Being cited by AI assistants

Steps that rely on this

In topics

The whole library, sourced.