The Answer Economy (G2 AI search insight report)

What we recorded

Survey of 1,076 B2B software buyers, March 2026: 51% start software research with an AI chatbot more often than with Google (29% in 2025); 71% use chatbots at some point. Self-reported, run by a review marketplace with a stake in the result. No click or zero-click figure.

Claims that cite it

• G2’s March 2026 survey of 1,076 B2B software buyers found 51% start software research with an AI chatbot more often than with Google, up from 29% in 2025. It counts where buyers start, not the share of research done there, and reports no click figure. (weak)