Go live at 12:01 AM Pacific, Tuesday to Thursday
Maximises the 24-hour window. Weekend launches reach fewer people; published estimates of how many fewer run from 40% to 70% and none shows its data.
Step 3.5.2.1
Time: 15m
Removed from this step
These statements were here until a source did not support them.
It said: Weekend launches lose 60 to 70% of the traffic.
We found: No dataset. Blogs say 40 to 50% or 40%, none with data.
Now: Published estimates run from 40% to 70% and none shows its data.