Ship structured data

Machine-readable facts about what you are. Cheap to add, compounding to have.

Group 1.3.2

Inside this

Add Organization schema30m
Name, logo, URL, sameAs to every social profile. This is what entity resolution keys on.
Add SoftwareApplication or Product schema30m
Category, operating system, price. Review sites and AI answers both read it.
Add FAQPage schema to the homepage and pricing page30m
The highest-leverage schema for answer extraction, and you already wrote the FAQs.
Add BreadcrumbList to nested pages30m
Matters once you have hundreds of programmatic pages. Add it before you do.