Make the site crawlable and citable
Two audiences read your HTML now: search crawlers and answer engines. Serve both.
Objective 1.3
Target: Homepage indexed; structured data valid
Inside this
- Clear the technical baseline
None of this wins on its own. All of it is disqualifying if missing.
- Ship structured data
Machine-readable facts about what you are. Cheap to add, compounding to have.
- Get ready to be quoted by answer engines
Half of B2B software buyers now start their research in an AI chatbot more often than in Google (G2, March 2026, 1,076 buyers, self-reported). An answer read there often sends no click.