Ship-ready
The product is live but not yet marketable. Everything here is a prerequisite, not a growth tactic.
Stage 1
You are done with this stage when: A stranger can find, understand, try and pay for the product — and you can watch them do it.
Objectives
- Make every visit measurable
Until this exists, every decision after it is a guess dressed as a strategy.
- Make the offer legible in five seconds
A visitor decides before they scroll. Most of your traffic never sees section two.
- Make the site crawlable and citable
Two audiences read your HTML now: search crawlers and answer engines. Serve both.
- Clear the trust bar
Directories, review sites and buyers all check the same handful of pages.
- Make it possible to pay you
Test with a real card, on a real phone, from a real network. Not in test mode.
- Own your channels before you need them
Handles and deliverability take days to fix and minutes to reserve.