Make the offer legible in five seconds
A visitor decides before they scroll. Most of your traffic never sees section two.
Objective 1.2
Target: A stranger can restate what you do, correctly
Inside this
- Nail the positioning
Write it down. Positioning that lives only in your head changes every time you speak.
- Fix everything above the fold
One screen has to carry the outcome, the audience, the proof and the action.
- Publish a real pricing page
Most Tier-1 directories require one. “Free while in beta” counts; “Contact us” does not.
- Read the market that already pays
An hour spent on the people already charging for this problem beats a week of inventing a category nobody searches for.