Read the market that already pays
An hour spent on the people already charging for this problem beats a week of inventing a category nobody searches for.
Group 1.2.4
Inside this
- Find five products already charging for this problem1h
Competition is validation, not a warning: an empty category is far more often a dead one than an unclaimed one.
- Write down how each of them actually gets customers2h
Their social accounts, the posts other people made about them, their ad library entry. The channel mix is public, and it is your Phase 3 candidate list.
- Choose the version of the product you can show, not explain45m
A thing that demonstrates in seven seconds and a thing that needs three minutes are different businesses. Decide which one you are building while it is still free to change.