Fix everything above the fold

One screen has to carry the outcome, the audience, the proof and the action.

Group 1.2.2

Inside this

Make the H1 state the outcome, not the category30m
“Get paid on time” beats “Invoicing platform”. Categories are for directories.
Make the subhead name the audience and the mechanism20m
Who it is for, and how it works. Two clauses, no adjectives.
Cut to one primary CTA, repeated20m
Two competing CTAs halve both. Secondary actions go below the fold.
Add 5–8 real product screenshots at 1920×10801h
Real UI with real data. Directories and review sites need these later anyway.
Record a 60–90 second demo video2h
Product Hunt listings with a video tend to get more upvotes. Sources that give a multiplier disagree, from about 2× to 4×, so treat the direction as sound and the number as unknown. Reused a dozen times later.