Own your channels before you need them

Evidence

Inside this

• Set up domain email with SPF, DKIM and DMARC1h

  Phase 1 is 250 cold emails. Without this they land in spam and you burn the domain.

• Reserve every handle you might want45m

  X, LinkedIn, Reddit, GitHub, Product Hunt, Discord, YouTube, Bluesky. Same name everywhere.

• Build the logo pack45m

  PNG, SVG, 1024×1024 square, favicon. Every directory form asks for a different one.

• Put email capture on the site45m

  Even with nothing to send yet. The list you start today is the launch audience in Phase 2.

• Wire the transactional email sender45m

  Separate domain or subdomain from marketing mail, so one cannot poison the other.

In topics

• Cold and warm outreach
• Email, newsletters and lifecycle