Add Organization schema

If this is a change to your product

What must become true

One Organization node with, at minimum, a name AND a url. Rendered site-wide, once per page.

Where it usually lives

The root layout, beside the other site-wide JSON-LD, so every page carries it and no page carries it twice.

The trap

An empty {"@type":"Organization"} satisfies a checker that greps for the type and does nothing for any engine. The node has to carry fields; the type alone is a string, not structured data.

In topics

• Technical SEO and indexing