Convert the traffic you already have

Inside this

• Test the homepage, one change at a time5h

  Headline first — it moves more than anything else on the page.

• Test the pricing page5h

  Plan naming, ordering, the annual toggle, and what the free tier is allowed to do.

• Put social proof at the decision point1h

  Next to the button, not in a carousel three sections down.

• Cut signup to the minimum viable fields1h

  Everything else can be asked after they are in and already invested.

• Watch ten recordings of visitors who did not sign up2h

  Ten sessions show what ten thousand page views cannot: where people stop, hesitate, or click what is not a button.

• Add one exit-intent offer2h

  The lead magnet from Phase 3.5, not a discount. Discounts train people to wait.

• Test a free tier against an extended trial10h

  This decision shapes your CAC, your churn and your support load for years. In RevenueCat’s 2026 app data a hard paywall converts about five times freemium at day 35 (10.7% against 2.1%; its benchmarks post calls that trial-to-paid and its paywall post calls it download-to-paid), with the same one-year retention for yearly subscribers (27% against 28%). Trials of 17–32 days convert about 70% better than three-day trials. Test it deliberately.

• Rank your landing pages by the share of visitors who reach checkout, not by visits45m

  The page with the most traffic is often the worst buyer. On one audited site the “free, no sign-up” pages brought half the organic visitors and reached checkout at 6.5%, against 26.7% for a page about a feature. Write the next page for the intent that pays.

• Show the free tool’s answer on the page, and send the full version by email2h

  Gate the whole answer and most visitors leave; give all of it away and you capture nobody. Show enough to be useful, then offer the complete result or plan to their inbox. That email is one they asked for, so it gets opened, and it starts the list.