Cut signup to the minimum viable fields
Everything else can be asked after they are in and already invested.
Step 4.4.4
Time: 1h
Done when
Report the number of fields on the signup form after the cut, out of the number it had before. The after number is lower. (Proof: a count.)
If this is a change to your product
- What must become true
- The signup form asks only for what the account cannot exist without, normally an email address, and anything else is asked after the first result.
- Where it usually lives
- The signup form and the handler behind it. Later fields move to the first-run screen or the account settings.
- The trap
- A field you stop asking for but still require in the handler or the database breaks signup for every visitor. Test a signup with only the required fields.