Build the founder channel
At this size the founder outperforms the brand account by a wide margin. Use it while it lasts.
Target: Consistent posting for 12 straight weeks
Inside this
- Post 3–5 times a week on the one platform your ICP uses15h
One platform, and one subject. Cross-posting everywhere reads as a broadcast and performs like one — and every change of lane restarts the trust you had already earned.
- Publish a build-in-public metrics post monthly1h
Real numbers, including the bad month. This is the post that gets shared.
- Publish the open-books post1h
Revenue, costs, what you got wrong. Uncomfortable, and reliably the best-performing post you write.
- Comment ten times more than you post10h
The reach is the thread itself, not the feed — on X the ranker drops replies from accounts a viewer does not follow. Being read under a big post still beats being unread under your own.
- Write the post people forward, not the post people like1h
Sending something to one person costs more than tapping a heart, and every ranker reads it that way. Ask of a draft: who would paste this into a DM, and what would they say about it?
- Check who followed you this month, not how many30m
Open the last fifty and ask how many could buy. Follower count is a lagging indicator of the wrong thing — an audience with no budget grows the number and nothing else.
- When growth flattens, find out which ceiling you hit45m
Run one idea that already worked in a different shape. If it performs, the format was tired; if new shapes flop too, you have reached everyone in that niche who cares and the next audience is the fix.