Start the owned list
The only audience no algorithm can take away from you. Start it before you need it.
Objective 4.6
Target: 1,000 subscribers
Inside this
- Launch the newsletter2h
Pick a cadence you can hold on your worst week, not your best one.
- Build a 7-day email course as the lead magnet16h
Converts better than a PDF and teaches them to open your emails at the same time.
- Build a welcome sequence from your greatest hits3h
Your five best pieces, sent automatically. Zero marginal cost, permanently.
- Hold the cadence for twelve weeks12h
Twelve consecutive sends is where a list stops being a liability and starts being an asset.
- Ask for the date they are working toward, and time the emails to it2h
A launch, an event, a filing deadline: an email due two weeks before their date gets read, and one due two weeks after signup is noise. Add one date field to the form and count the sequence back from it.