Double down on the winner
Most founders find their channel and then under-invest in it by an order of magnitude.
Objective 4.3
Target: Winner drives ≥40% of new signups
Inside this
- Triple the volume on the winning channel10h
Before you optimise anything. Volume finds the ceiling faster than cleverness does.
- Document it as a repeatable SOP2h
If it lives only in your head, it cannot be delegated in Phase 4 and it dies when you get busy.
- Set a weekly cadence and defend it15m
Consistency beats intensity in every distribution channel that compounds.
- Find out what breaks at ten times the volume1h
Support load, moderation limits, ad auction, your own hours. Know it before you hit it.