Read the live results page before you brief each post
The top ten tell you the page type Google wants (a comparison, a list, a guide), what the first result also ranks for, and what all of them skip. Search your own site first: a second page on a query you already cover splits the clicks and both lose.
Step 3.8.14
Time: 30m
Done when
For the last three posts published, give the target query, the page type of the top three results, and the page type of your post. Then say whether any other page on your site targets the same query. A post whose type differs from all three results fails. (Proof: a list of the items.)