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Give every post one thing the top three results do not have

A screenshot only a user could take, a number from your own product, a test you ran. Google’s spam policies cover unoriginal content made at scale “no matter how it’s created”, and the page that rewords the top three is the one they describe.

Step 3.8.15

Time: 30m

Done when

Open your last five posts and name, for each, the one element none of the top three results for its query has: a screenshot, a figure from your own data, a test or a quote from a named person. A post with nothing to name fails. (Proof: a list of the items.)

How to do it

Brief every page from the live results page

In topics

Open in the launch plan

Keep reading

The whole library, sourced.

Topics, plays, terms and the evidence behind each launch-plan step, every claim linked to the page it came from.