Pick one keyword pattern a new site can win, and work it one row at a time
A pattern is one intent with one changing word: “[rival] alternative”, “[you] vs [rival]”, “[tool] for [audience]”. It turns topic-picking into taking the next row. Start with the least-contested pattern, and give every variant something only it can say, or it is a find-and-replace.
Step 3.8.13
Time: 2h
Done when
Name the pattern and list at least five variants, each with its monthly volume and where that number came from. For each variant, say whether any of the top ten Google results has the exact query in its title. A volume with no source does not count. (Proof: a list of the items.)