Put the study’s raw data up as a dated file, with the headline numbers ready to quote
Writers link to a source they can check, and quote the line already written for them. On one audited site all five editorial links pointed at a single market report that offered both; nothing else on the site earned one.
Step 3.8.12
Time: 1h
Done when
Open the study page. Does it link a downloadable data file (CSV or similar) that states the date it was collected, AND show at least three headline figures written as sentences someone could quote? (Proof: a URL.)