Put a plain “what this is” paragraph in the first 100 words
Extraction reads the top of the page. Poetry above the definition costs you the citation.
Step 1.3.3.2
Time: 30m
Done when
Read the first 100 words of the homepage body with no page around them, as an extractor would. Quote them. Do they name the product and say plainly what it is? (Proof: the exact words.)
If this is a change to your product
- What must become true
- The first hundred words of the page body contain a passage that NAMES the product and says plainly what it is — one that still reads correctly with no page around it.
- Where it usually lives
- The hero: usually the subhead rather than the H1, since the H1 is carrying the outcome. The meta description does not count; extractors read the body.
- The trap
- A hero that is fluent and subject-less is the failure mode, because it reads perfectly in place. 'One governed agent plans and drafts every stage' is about nobody once lifted. Test it by reading the passage alone, out of the page.