Own the category term
The last compounding asset: being the name people say when they describe the problem.
Objective 6.6
Target: Rank 1–3 for the category term
Inside this
- Pick the term you intend to own2h
One term. Something buyers already search, not a phrase you invented in a workshop.
- Publish the definitive resource on it
The page that makes every other page on the topic look thin.
- Publish the annual state-of-the-niche report
Recurring original data. It becomes the thing journalists and AI answers cite by default.
- Pitch press off the original data
Journalists want the number, not the product. Lead with the finding.
- Do twelve podcasts in a quarter
Batch the pitching. One recorded hour keeps returning traffic for years.
- Give one conference talk or workshop
A talk becomes a video, a post, a lead magnet and a permanent backlink.