Do twelve podcasts in a quarter
Batch the pitching. One recorded hour keeps returning traffic for years.
Group 6.6.5
Inside this
- List forty podcasts your buyers listen to, with the host and booking contact2h
Ask customers what they listen to. List far more shows than the twelve episodes you want, because most will not reply.
- Prepare one story, one number and one offer to reuse on every show1h
Twelve interviews with twelve improvised answers teach nothing. A repeated story gets sharper each time.
- Pitch each show with three episode topics, not one4h
Hosts book a topic, not a company. Three options lets them pick the one that fits their audience.
- Record the twelve episodes within the quarter12h
Batch them into two days a week for three weeks. One recorded hour keeps returning traffic for years.
- Ask each host to link to a page built for that audience45m
A page named for the show converts better than the homepage and tells you which show sent the signup.