Pitch press off the original data

Journalists want the number, not the product. Lead with the finding.

Group 6.6.4

Inside this

List twenty journalists who covered your niche in the last 90 days2h
Recent coverage is the filter. A writer who covered it last year may have moved beat.
Write the pitch as the finding in one sentence, then the number1h
Journalists want the number, not the product. The product appears once, last.
Send five a day, each referring to something they wrote4h
Four days, twenty pitches, none sent as a blast. Mention a specific piece so it reads as written for them.
Answer every reply within the hour and offer the raw data30m
A journalist on deadline moves on in an afternoon. Have the file, the method box and a quote ready before you send.
Log every pitch, reply and link earned30m
Without the log you cannot tell which angle worked. Three columns are enough: who, what you sent, what came back.