Publish the definitive resource on it
The page that makes every other page on the topic look thin.
Inside this
- Read the ten pages that rank for the term and list what none of them answers2h
The gaps are the guide. A page that repeats the ten above it adds nothing for a search engine or an assistant to cite.
- Outline the guide around those gaps, one question per heading1h
Headings that are questions get pulled out as passages. Put the shortest honest answer directly under each.
- Add one original thing: your data, a tool or a worked example4h
This is what the other ten lack and what earns links. A guide with no original element is a longer version of theirs.
- Write and publish it with a dated byline and cited sources8h
Name the author, date it, and link every number to its source. Undated, unsourced guides are the ones assistants skip.
- Link to it from every page that already mentions the term45m
A new page starts with no links pointing at it. Search your own site for the term and add the link where the sentence already exists.
- Put a quarterly refresh date on the calendar10m
A definitive resource that is a year old is no longer definitive. Ten minutes now saves the decay later.