Write and publish it with a dated byline and cited sources

Done when

Open the published guide. It shows an author, a date, and at least one cited source per statistic. The URL is the evidence. (Proof: a URL.)

How to do it

Publish the “[topic] statistics” page writers have to cite

Do these first

• Add one original thing: your data, a tool or a worked example

This unlocks

• Link to it from every page that already mentions the term
• Put a quarterly refresh date on the calendar

In topics

• Content and search
• Founder brand, press and talks