Read the ten pages that rank for the term and list what none of them answers
The gaps are the guide. A page that repeats the ten above it adds nothing for a search engine or an assistant to cite.
Step 6.6.2.1
Time: 2h
Done when
List the ten ranking pages by URL, and under each the one question it leaves unanswered. Ten URLs, ten questions. (Proof: a list of the items.)