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Pitch the study while the number is still new

A statistic earns you referring domains, not positions — and only the ones you go and collect. Send the finding, not the product, to the people who already write about your category.

Step 3.8.9

Time: 3h

How to do it

Pitch one original statistic to a journalist

Do these first

In topics

Open in the launch plan

Keep reading

The whole library, sourced.

Topics, plays, terms and the evidence behind each launch-plan step, every claim linked to the page it came from.