Put a real byline on every post, linked to one author page
Do it for the reader and the links, not for rankings — sites with real bylines earn roughly twice the referring domains and show no ranking lift once those links are accounted for.
Step 3.8.8
Time: 1h
Done when
Open three posts. For each, say whether the visible byline links to the same author page, whether the Article markup names that author as a Person with that page as its url, and whether the markup’s datePublished matches the date shown on the page. A mismatch on any of the three fails that post. (Proof: a list of the items.)